A
pple’s iTunes sells music, video and mobile software at low prices to lubricate the company’s hardware sales.
Microsoft Skymarket will be attempting to sell mobile software at a significant profit, and hopes sales will enhance its Windows Mobile platform, even though current WiMo software sales have done poorly.
Google Android Market is hoping to largely give software away and offer some ways to sell software to users at some point, in an effort to enhance its entire platform. The Linux desktop market has so far seen nearly zero commercial software, although there is a variety of DIY software packages.
T-Mobile will be opening a mobile software store that looks a lot like the record labels’ failed attempts to sell their music directly to consumers, as well as resembling Verizon’s BREW store, which attempts to rip off users on the same scale as wireless bills.
Nokia’s Ovi will have a lot in common with Sony’s failed Connect music store: software from a hardware company that doesn’t do software well.
Sit back and enjoy the fireworks. You already know which horse I’m betting on.
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