CEO's can sometimes say the darndest things. The always outspoken CEO of Ubisoft, Yves Guillemot, spoke with Gamesindustry.biz about the cost of the PS3, which clearly differed from his earlier views. Speaking about Sony directly, he says, " [they] sold a machine that is actually expensive to build at the right price for consumers. It's just that if we want more consumers, we'll have to have a price that will make more people come in." Well Sony has at least one CEO in their corner in mild agreement about the launch price of the PS3, except it just further exemplifies a growing demand for a price cut now. The interviewer inquired about the possibility of a price cut before the all-important holiday season, to which Guillemot of course, agreed would be nice. "For publishers, we want as many machines sold as possible, so for us the lower the price the better," he says. Previously, analysts have estimated a PS3 price cut could already be on the way. Time will tell.
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