Well known online retailer 'Play' has joined the likes of Amazon and Woolworths by declaring there is an exceptionally high demand for the PS3 at their store. Play is taking six times more pre-orders than it received for PlayStation 3 than Xbox 360 - and 15 times more than the Nintendo Wii. Even with the only option being a £525 bundle, seems that UK gamers are more than prepared to pay for Sony's next generation system.