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Old 02-01-2007, 02:28 PM   #1 (permalink)
BrewCityUpstart
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PS3 Attach Rate is 2.8 in 2006

Sony has officially stated that it sold 1.84 million PS3 consoles last year. They also said that they sold 5.2 million games for the PS3 last year. So that means that the PS3's attach rate is 5.2/1.84 = 2.8.

If I remember correctly, 2.8 isn't bad. link
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Old 02-01-2007, 02:33 PM   #2 (permalink)
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It would be interesting to know what the attach rate is for Blu Ray titles. This would be tough to do seeing as there are many Blu Ray players but I would like to know if there was a large increase in Blu Ray sales after the PS3 launch.
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Old 02-01-2007, 02:59 PM   #3 (permalink)
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2.8 isn't too bad all things considered but, it's still nothing to sneeze at...

I can't wait until the onslaught of games starts rolling in, though. The end of this year is looking very promising!

Until then, Blu-ray movies is pretty much the only action my PS3 gets right now.
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Old 02-01-2007, 03:48 PM   #4 (permalink)
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I remember reading that they would need an attach rate of between 10 - 15 games in order to break even with the high manufacturing loss per console, so they need to get some games out there to improve upon the 2.8.
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Old 02-01-2007, 04:35 PM   #5 (permalink)
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I have about 12 blu-ray movies and will have about 4 PS3 games by the end of the week. Then again I had many more DVD's than PS2 games or xbox games as well.
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Old 02-01-2007, 05:14 PM   #6 (permalink)
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And Sony's electronic's division doesn't get anywhere near the licensing revenue from a BD movie sale as they do from each game sold.
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Old 02-01-2007, 05:17 PM   #7 (permalink)
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perhaps not, but I think they are looking longer term (beyond the PS3). If blu-ray becomes standard or even remotely as successful as DVD that can lead to a crap load of revenue.
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Old 02-01-2007, 07:44 PM   #8 (permalink)
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Quote:
Originally Posted by GoatMother View Post
perhaps not, but I think they are looking longer term (beyond the PS3). If blu-ray becomes standard or even remotely as successful as DVD that can lead to a crap load of revenue.
Hence the format war.
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Old 02-01-2007, 09:46 PM   #9 (permalink)
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Yep. I have found myself "Supporting" Blu-ray recently. I use that term loosely because I really mean, I've just been buying them more than HD-DVD as of the last two months. I suppose that just means I support both, and I am not helping the format war

As for games... I find the same situation happening in reverse roles. I buy more 360 games than PS3 games just simply because there's more to choose from!

I dunno, I'm torn!!!! What do I really want to win?!
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Old 02-01-2007, 09:49 PM   #10 (permalink)
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I want the consumers to win... right now, we're losing.
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Old 02-01-2007, 10:09 PM   #11 (permalink)
Jon Liu
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That we are... the longer the format war continues, the more movies we'll eventually have to rebuy because they were on the "losing" format.

It's bad enough wanting to double dip for movies that I previously owned on DVD but, having to rebuy movies on Blu-ray or HD-DVD because the other failed?? Sucky...
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Old 02-02-2007, 04:15 AM   #12 (permalink)
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Quote:
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It's bad enough wanting to double dip for movies that I previously owned on DVD but, having to rebuy movies on Blu-ray or HD-DVD because the other failed?? Sucky...
Why would you have to re-buy anything? If you already have the player and the disc, it shouldn't matter. ??
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Old 02-02-2007, 07:51 AM   #13 (permalink)
Jon Liu
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I suppose not. But, being the upgrade-whore that I am, chances are I wouldn't be satisfied! haha
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