Another limited edition Zune

[Desi Cuse]

REDMOND, Wash., Oct. 23 /PRNewswire-FirstCall/ -- Today Microsoft Corp.'s Zune(R) team announced that a Zune music player produced in collaboration with Latin Grammy-nominated artists Wisin y Yandel, Machete Music and Wal-Mart Stores Inc. will go on sale exclusively at Wal-Mart retailers Oct. 29 for $199 (ERP). The black, limited-edition Zune will come pre-loaded with the new Wisin y Yandel album, "Wisin vs. Yandel: Los Extraterrestres," before it is available in stores, and will also feature an exclusive track, music videos, photos and concert footage.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

"It was great working with the Zune team to create this custom device and come up with cool ways to promote our new album via their digital music platform," said Edgar Andino, Wisin y Yandel's manager. "Connecting with fans digitally is really where music is going, and we're psyched to have this opportunity."

The idea to work together resulted from a chance meeting between Wisin y Yandel's management and Zune executives at a summer concert. Shortly afterward, Wisin y Yandel visited Microsoft's headquarters to meet with the Zune music marketing team and discuss design concepts for the limited-edition Zune 30GB device.

"Wisin y Yandel are currently one the biggest Latin groups out there, so we are excited to have them customize a Zune device and offer exclusive content to their fans," said Javier Farfan, multicultural marketing manager for Zune at Microsoft. "Working together like this has helped us to connect Latino music artists with their fans."

The new Wisin y Yandel Zune is being introduced as the band prepares to release its new album on Nov. 6. The collaboration between Microsoft, Wisin y Yandel, Machete Music and Wal-Mart includes the following:

-- A black limited-edition 30GB Zune device in customized Wisin y Yandel
packaging. The Zune player has a 3-inch color display and can hold up
to 7,500 songs, 25,000 pictures or 100 hours of video.
-- Wisin y Yandel's 19-track new album, "Wisin vs. Yandel: Los
Extraterrestres," videos and an exclusive new single comes pre-loaded
on each device before the album is released to the general public for
purchase.
-- Exclusive retail distribution at Wal-Mart through 330 locations
nationwide
-- A comprehensive artist page on Zune.net
-- Exclusive Wisin y Yandel content promoted and made available through
Zune Marketplace
-- An artist of the month feature with MSN(R) Latino, including an
exclusive interview and site content
-- Game with Fame fan opportunity with Xbox LIVE(R), exclusive behind the
scenes of the making of "Sexy Movimiento" and the "Sexy Movimiento"
video

-Source CNN

WalMart link - http://www.walmart.com/catalog/produ...uct_id=7934302