I think they changed CEO's back in January this and one of things mentioned then was they had expanded too quickly. A regular cup of coffee from Starbucks is about $2 not $4-5. If you want to get something fancy then it cost more, but it also cost more for those types of drinks at other places as well.
I think some of this cutback is due probably due more to over agressive expansion of stores. Part of the draw of Starbucks for a while was that it wasn't such an available commodity.
Oh and yes I do like Starbucks

I just make it at home with my fancy coffee/espresso machine.