New Microsoft Ads

[Crippler]

Dude, that shit is funny.

"Power down....Ok, now power up and let's go."

Bill Gates doing the robot...who the hell came up with this stuff.

[Wondermonkey]

[The Milk Man 09]

Pretty funny.

[Peench]

Awesome.

"I got nothing"

"Here's a greek coin."

[Wondermonkey]

Oh sad, MS is dumping Jerry to target Mac directly with "I'm a PC look-a-like."


Echoing the Campaign of a Rival, Microsoft Aims to Redefine ‘I’m a PC’

[dmiller68]

I'm sure Monkey will make sure PC stays in it's place...

It is an interesting move on MS's part not sure how successful it will be. I would think most would just consider it just a copycat.

[Wondermonkey]

I guess people didn't find the Seinfeld ads funny, just confusing. I thought they were pretty damn good, and I'd hate for them to dump them just because slow folks don't get them. Give them some damn time.

[Peench]

I agree with ya on dumping the seinfeld ads. They were awesome. But unfortunately advertisers have to play to the common denominator - and/or the masses - who apparently didn't get it.

[Wondermonkey]

Phase 2, completely unimpressive compared to the Seinfeld ads IMO.

<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hi1se9rH7S8&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/hi1se9rH7S8&hl=en&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>

[dmiller68]

Yeah not very impressed but I see what they are trying to do. Should have started here then went to the abstract ads.

[KEEZY]

Good point... maybe it's because we knew they were coming, but it seems like they panicked and reverted to attacking the Mac ads.

[Wondermonkey]

Originally Posted by KEEZY

Good point... maybe it's because we knew they were coming, but it seems like they panicked and reverted to attacking the Mac ads.

It's also the opposite of what the "Get a Mac" ads were saying. The Mac dude was always your laid back friend offering to get your stuff done in a different, creative way that maybe you didn't know about. You weren't a Mac or a PC, they were.

Now they want to instill in people that you are your PC? Who wants to be a computer? You want a computer. MS still owns the field, they just need to rebrand themselves and stop people from switching over because Apple has made it so easy for that to happen. They should probably be targeting College campuses because that's where the biggest Mac growth is.

I'm not a , but I like to touch mine.

[The Milk Man 09]

I dont think pc is ever really going to be hurting for sales especially since macs start at a high price and now you can get a full setup for less than $600. Its just sad to see that MS dropped right past macs level and started with the bashing.

[Desi Cuse]

Originally Posted by The Milk Man 09

Its just sad to see that MS dropped right past macs level and started with the bashing.

They're not really bashing the Mac adds so much as crafting their own image by twisting the Mac adds. Na mean?

[Wondermonkey]

I think this is one of the funniest things.

Microsoft's 'I'm a PC' campaign created using Macs

Metadata found on Microsoft's creative copy used in its 'I'm a PC' ad reveals that the graphics were actually produced using Macs running Adobe Creative Suite 3. After the details were published on the Flickr photo sharing site, Microsoft scrambled to polish off the embarrassing details last night

Microsoft's new ad features a "stereotyped PC user" dressed up like John Hodgman in Apple's Get a Mac ads with a number of people who say, "I'm a PC" apparently to affirm that they run Windows.

However, not even Microsoft itself can wean itself off the Mac, as the metadata discovered by Flickr user LuisDS points out. Microsoft was not only using Macs but also Adobe's software in place of its own Expressions Studio, which the company bills as software that "takes your creative possibilities to a new level."

Flickr Photo "" by
http://www.pregamelobby.com/forum/

Priceless indeed!

[KEEZY]

That is terribly ironic, but wouldn't it be the ad agency who used the Mac to create the commercial and not MS?

[dmiller68]

Originally Posted by KEEZY

That is terribly ironic, but wouldn't it be the ad agency who used the Mac to create the commercial and not MS?

Yes you are right but hey lets bash MS any chance we get... I mean how many years did they have to put up with getting bashed because hotmail ran on Linux for many years.

[Wondermonkey]

Yes, obviously MS didn't create the ads, they were done by Crispin Porter & Bogusky (unless MS owns them, which I doubt they do) - although they really should have requested that the final sheet be mixed on a PC since, you know, they're "I'm a PC" ads. This ad campaign is supposed to re-brand their image, and they need to be aware of that more than ever now. They thought they could still count on the "mac users are fanboys, pffft, the products suck" attitude that they've been operating under. They got too comfortable and their product suffered horribly, and they started losing the college crowd, which will now be professional adults using mac crowd.

This is pretty funny too:

When LuisDS checked on the photos again this morning after publishing the metadata details on Flickr last night, he found that Microsoft has scrubbed the revealing details from the work, an effort that also resulted in the 272 KB photo ballooning to 852 KB.

The full article is here.

[Wondermonkey]

Also, I think they need to go back to the Seinfeld/Gates ads. I still watch them, they're really good. This is the best description I've found of the new ads...

Ultimately, the ads don't really work. They are telling us something we already know, so that makes them pedantic. And, they are neither funny nor obviously unfunny, so that makes them unmemorable. In the end, it's just another stab in the dark trying to capture the under-30 crowd who have to use a PC at work but could potentially become lifelong switchers.

From New Microsoft ads released: Not funny, not effective | Computerworld

[Epyon MX]

What happened to dmil's post? I thought it was pretty good.