[Jon Liu]

yeah, I never thought I'd that the gamerscores would be something I would care about so much until now. There's just so much to it that I couldn't imagine going without.

Especially when it's linked directly to what people see online. You could say "dude that guy owns, he played Call of Duty 2 on Veteran all the way through!"

or

"Dude, that guy's got like no life. He must be a geek playing with like 50,000 gamer points!"

It's fun either way.