[Wondermonkey]

Hamburger giant Burger King says its Xbox games promo helped the company achieve a 40% increase in profits for Q2. The company sold 3.2 million games in the quarter.

In a major boost for Microsoft and for games, the firm said its promo to sell cheap games to Xbox 360 owners drove traffic and sales. The restaurant chain sold three different Xbox titles for $3.99 with a value-meal purchase. The Blitz Games-developed Pocketbike Racer, Big Bumpin’ and Sneak King feature Burger King icons such as the Subservient Chicken and the King himself.

source.