[lovekeiiy]

I would be more mad he did any kind of review without trying the product. If he tried it and didn't like it is one thing, but it's another to bash it without first experience with it.

How believable of review would it be if he was glowing about it without trying it? Is it any different than the bad; granted the review ratings will have impact on recommend products that amazon.com will do and people do see the overall. I know personally, I literally read several post to see what people like, didn't like, and try to see how it would fit my likes, dislikes and needs.