Probably the drive he is talking about. Lite on at fry's for $150:
San Jose Mercury News | San Jose Shopping - Computers & Electronics - Fry's Electronics
You still need to buy additional software to play blu-ray movies, right? Do they offer upgrades for older PC's to output a 1980x1080 image over VGA?
edit: I have to say I wonder how many firmware updates stand alones will get. I just don't expect them to constantly improve them with updates. Even if Toshiba was still in it I doubt I ever would have received updates for my A3 to enable 24p one day or DTS-MA one day. That in itself is a huge bonus for the PS3.